Cause-Related Marketing Proposal and Benefits

We welcome your interest in pursuing a cause-related marketing program with Fred Hutchinson Cancer Research Center. As a first step, please complete our brief proposal and agreement.

Cause-related marketing provides a way to boost the sales of your products and services while raising funds to support the Hutchinson Center’s lifesaving research. We can help promote your cause-related marketing campaign in a variety of ways, according to the size and duration of your campaign.

Here’s a brief summary of the benefits we can provide:

1. Promotions grossing $1- $999

• Use of Fred Hutchinson Cancer Research Center’s name as beneficiary organization

2. Promotions grossing $1,000 - $4,999

• All benefits for Sponsors grossing $1 - $999, plus:
• Recognition in the Hutchinson Center’s Annual Report to Donors

3. Promotions grossing $5,000 - $9,999

• All benefits for Sponsors grossing $1,000 - $4,999, plus:
• Administrative point person to field questions via phone or e-mail
• Up to 250 Center brochures for distribution

4. Promotions grossing $10,000 - $24,999

• All benefits for Sponsors grossing $5,000 - $9,999, plus:
• Optional tour of the Center’s campus in conjunction with check acceptance for up to five guests during regular business hours

5. Promotions grossing $25,000 - $49,999

• All benefits for Sponsors grossing $10,000 - $24,999, plus:
• Publicize Promotion in Center News, a weekly Center e-newsletter distributed to 4,000 employee subscribers

6. Promotions grossing $50,000 - $99,999

Benefits will be provided following one year of grossing $50,000 or more. To continue receiving benefits in a given year, the promotion must have grossed the necessary amount in the preceding year.

• All benefits for Sponsors grossing $25,000 - $49,999, plus:
• Use of the Center’s logo for the Promotions in accordance with guidelines established by the Center
• Two invitations to a Center science education event
• Publicize Promotion via the Center’s cause-related marketing website

7. Promotions grossing $100,000 or more

Benefits will be provided following one year of grossing $100,000 or more. To continue receiving benefits in a given year, the promotion must have grossed the necessary amount in the preceding year.

• All benefits for Sponsors grossing $50,000 - $99,999, plus:
• Publicize Promotion on event listing webpage, averaging 9,500 visitors daily
• Creation and execution of a media/publicity plan by Center Media Relations
• Center representative at your check acceptance (greater Seattle/Eastside area only; based on availability)
• Additional requests for support will be considered annually.

For more information, or to discuss the specifics of your proposed campaign, please contact:

Joyce Knoer, Program Assistant, Development Communications and Marketing
jknoer@fhcrc.org
206.667.3789